Fast, Affordable and Effective Email Marketing
Email marketing continues to be an outstandingly effective communications tool despite the challenges created by over use and spamming. It remains the fastest, cheapest and most effective way of contacting your customers and prospects, and if used responsibly the ROI can be higher than traditional marketing methods.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. E-mail marketing is popular with companies because:
- Compared to other approaches such as direct mail or printed newsletters, it is less expensive.
- Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users to measure open rates, positive or negative responses and to corrolate sales with marketing.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- Over half of Internet users check or send e-mail on a typical day.
- GREEN - obviously email marketing is massively GREEN with almost no impact whatsoever on the environment - don't want it, just delete it!
GroupMail Desktop Email Marketing Software
Email is without doubt the most important Internet technology available, with that in mind you need to make sure that you have the right tools available if you want to use it for your benefit.
Figuring out how to communicate with your customers is what can make or break your business. One of the best ways to reach your customers, leads and prospects is by email. With the help of Infacta's class leading email marketing and newsletter software GroupMail, you can make email work for you!
The award winning GroupMail desktop email marketing software takes the effort out of your marketing, bulk email and mobile SMS text message requirements with complete ease and total peace of mind.
With GroupMail you can easily create, grow and deepen your relationships with customers, market your products and services globally, expand your online presence and web site effectiveness with newsletters, permission marketing and much much more.
GroupMail enables you to:
- Send highly formatted professional messages that are personalised for each of your recipients.
- Manage an unlimited number of fully customisable groups/lists with an unlimited number of recipients in each.
- Keep your valuable recipient details private and completely secure.
- Run and maintain CAN-SPAM compliant Newsletters with powerful automated subscription, removal and filtering support.
- Handle bounces automatically and verify recipients with ease.
- Send messages directly to your recipients from your desktop, or through a dedicated e-mail server using multiple connections. Works with MSN and practically all corporate email systems
- Send personalised wireless mobile SMS text messages to recipients using our unique free Email to SMS gateway tool.
- Prepare and schedule messages for delivery any time in the future.
- Prepare and send your messages in practically any language and with any encoding
- Fully control and target your mailings with powerful filters, in-line message scripting, reply management controls, customisable headers and in-depth logging & reporting.
- Work with existing customer lists, data and information in practically any format (databases, files - including CSV, address books and more).
- Do follow-up mailings with precision, resume from failures with complete peace of mind and have access to all send related details in highly defined reports and logs.
- Extend functionality through a growing range of add-ons.
Ivisual Ltd are licensed resellers of GroupMail products and offer on-site training to facilite the use of GroupMail for email marketing campaigns and email newsletter submission.
